See how the pros use fēnix: Garmin launches short film series ‘for what you’re about to achieve’

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Garmin fēnix puts our renowned outdoor technology right on your wrist to provide everything
from navigation to altitude, heart rate and temperature. To give you an idea of
how professional mountain climbers, explorers and trail runners use fēnix in
their challenging environments, we today launched the short film series – ’for
what you’re about to achieve’. In five short episodes professionals give their
insights into their passion and explain why fēnix has become an essential part
of their planning and expeditions. The videos feature renowned world-class
Italian alpinist Simone Moro and British explorer Sir Ranulph Fiennes, among
others.

The latest campaign from Garmin provides inspiration to all ambitious alpinists and
outdoor enthusiasts and includes episodes about mountain guiding, trekking and
trail running. The campaign was developed with acclaimed Austrian filmmaker
Andreas Hafele (Hafzoo) and Make Studio – Bournemouth (UK).

Here’s an overview of the videos included in ‘for what you’re about to achieve’:

The Alpinist – Simone Moro (ITA): Simone is the only alpinist to
have reached three 8000m summits in winter. He says: “Garmin GPS products for
me are exactly like an ice ax or a crampon. They are important tools that
provide me the information I need.”  Watch Simone speaking about his
passion for the mountains and how he uses fēnix for ice climbing or helicopter
rescuing in the Himalayas.

http://www.youtube.com/watch?v=vQcywPKYh_k

The Explorer – Sir Ranulph Fiennes (UK): According to the
Guinness Book of Records, Sir Ranulph Fiennes is “the world’s greatest living
explorer”. “An explorer is basically someone who goes to a totally
unknown area and gets information about these previously blank areas,” Fieness
explains. “In those areas you have to be able to navigate very exactly.” See
how the fēnix TracBack function might save Sir Ranulph’s life and why
for him Garmin is the brand for serious exploration in difficult conditions.

http://www.youtube.com/watch?v=tLIQpkh3awk

The Mountain Guide – Christof Schellhammer (GER): Christof is a
certified professional mountain guide and worked closely with Garmin during
the development of fēnix. “For me it’s really important that the fēnix is a
hands-free tool. If I am climbing with a rope, I want to have all important
information on my wrist, without the need to take off my backpack to check my
GPS device.” Find out how the fēnix navigates Christof safely to all alpine
huts and how the watch has become an essential part of his mountaineering
tours.

http://www.youtube.com/watch?v=f2DMJEIQtDY

The Trekker – Ferdinand Thies (GER): Ferdinand is a serious trekker
who completed the Appalachian trail, a 3.500 km long trail from Georgia to
Maine (United States) through 14 states in 4.5 months. “The fēnix is the first
GPS device which I want to use as a trekker because of its light weight. It’s
under 83g and does everything you need from tracking the distance, to measuring
your performance and in addition it gives you the security not to get lost.”
See how Ferdinand shares his experience with his friends on Garmin
Adventures and what he looked like after growing his beard throughout his 4.5
month trek.

http://www.youtube.com/watch?v=8CeyEnB1sjI

The Trail Runner – Sebastien Camus (FRA): Sebastian
is a successful trail runner, who crossed the island of New Caledonia near New
Zealand in three days without sleeping and competes in ultra marathon and trail
running events. “The fēnix is a perfect watch for trail runners. It’s a rigid
device and works up to 50 hours, which is essential for this sport”. Find out
here how the two altimeters of fēnix (GPS altimeter and barometric altimeter)
provide him with the most accurate training data.

http://www.youtube.com/watch?v=1hJ7NONr1CQ

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The post See how the pros use fēnix: Garmin launches short film series ‘for what you’re about to achieve’ appeared first on Garmin Blog.

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