nüvifone: Phones for the Location-Based Life

Today is the last day of Mobile World Congress and it's been a whirlwind.  From meetings with carriers to press interviews, the Garmin-Asus booth has been a beehive of activity. One of the great things about the show this year is that it's the first time the public has had a chance to press buttons on a nüvifone and see how we integrate location-based information compared to others. From the beginning we've said the nüvifone series would integrate location in a new way, but "integrate" is an overused word in marketing-speak and therefore makes it difficult to describe the nüvifone experience until actually trying the phone. For example, if you open a contact's name on a nüvifone, you'll have three primary options: call, text and go.  The call and text choices are traditional options found on most phones, but if you press "go" it launches the navigation screen and you'll be navigating to the contact's address.  Another example is having the nüvifone's location integrated with the calendar. You can find an event in the area via the "upcoming events" option, then add it to the calendar with the click of a button. When it's time to attend the event, your calendar will prompt you of the event and then you can navigate to the event by touching a button on the calendar page. The nüvifone product line is reinventing how phones do navigation and they truly are phones for the location-based life.

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