Boston’s greatest hits


310 customer Booth traffic What better place to showcase Garmin’s newest fitness devices than the Boston Marathon. The oldest, most storied marathon in the world. A race where an age- and gender-graded qualifying time gets you in while a mix of mental and physical strength get you through the hilly course in one piece. Boston marathoners are serious about their training, so it’s no surprise they came in droves to get their hands on our new Forerunners. Our new spring lineup includes the swim-proof Forerunner 310XT, Forerunner 405CX with advanced heart rate-based calorie computation and the FR60 fitness watches for indoor/outdoor training. While the 310XT is ideal for triathletes, it drew a lot of attention from runners of all walks due to its rugged, swim-proof design, long battery life and large display. Garmin product trainers Kiata and John served a steady stream of customers wanting to know which product was right for them, where they could buy it and when.

Adam at Garmin booth Adam, post race They did take time out to talk to Adam, Garmin associate and athlete who’d earned his Boston spot at last fall’s Marine Corps Marathon. Adam, a Forerunner 405 devotee, said he loves traveling to races and representing Garmin. “Boston was a great race and the hardest race I have run to date. The hills were more difficult than I ever expected and there was a tough headwind.  Heartbreak Hill did not break my heart, but it about broke my legs!” Adam’s official finish time was 3:11:30 and he’s already plotting for a sub-3:00 marathon someday in the future. He said with some intense training, directed by his Forerunner 405, he’ll get there. Congrats to all who made it to Boston in ’09 and best of luck to all who will be cranking out the mileage and training time to qualify in 2010.

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